Sportsbooks entering new states are eager to market to a broad base of fans and look to the local sports teams as a sure-fire way to reach and engage with a large population of potential customers. Partnering with sportsbooks has been a significant new source of revenue for our country’s professional sports teams and leagues ( MLB, NBA, NFL, NHL, and PGA Tour). Sportsbook partnerships with professional sports teams It’s a new world, and sportsbooks are spending millions of dollars trying to get their product noticed by as many people as possible.

Every major sport has sportsbook partnerships, and that includes branding and television advertising. Even those in states with more limited sports betting opportunities or states where it is not legal yet see plenty of sportsbook advertising on national TV broadcasts. How could you not be? Advertisements for sportsbooks are EVERYWHERE in states with legal sports betting. If you live in a state with legal sports betting, you are no doubt well aware of the many sponsorship deals that teams have with individual sportsbooks.

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